Yandex.Money Selects Moven Enterprise’s Technology
to Help Retain & Grow Customers by Increasing Digital Engagement
Moven’s Open APIs enable Yandex.Money to Provide an Enhanced and Customized
Smart-Banking Experience to over 46 Million Customers
November 27, 2018 – NY, NY. Movencorp, Inc. today announced that Yandex.Money has selected Moven Enterprise, the leading AI-driven mobile banking technology platform, to deepen customer relationships and strengthen its position as an innovative leader in financial technology. Moven Enterprise offers an innovative, data-driven smart-banking and financial wellness platform.
Institutions can better acquire, retain and grow their customers by providing contextual, personalized advice, embedded into their existing mobile app; resulting in decreased attrition, increased revenue and deeper customer relationships. Moven’s flexible, turnkey technology solutions offer a range of options that can be embedded into an existing mobile banking app, from open APIs, to customizable modules and a hybrid solution. These integration options result in faster speed to market.
Yandex.Money is currently leveraging Moven’s open APIs to create an advice-driven, personal and contextualized smart banking offering to their 46 million customers. The new features and functionality will be embedded into the existing Yandex.Money current app—driving additional value beyond their website. The enhanced app will also support new product offers and drive utilization of existing products.
Ivan Glazachev Yandex.Money ceo says, “Yandex.Money is no longer just an electronic wallet, as we offer options familiar to banking clients such as money transfers, card issuance, cashback, payment for various goods and services. We also offer users the opportunity to choose the app design theme, make investments, and now effectively control their funds.”
Marek Forysiak, Moven’s ceo comments, “Moven is excited to bring our AI-driven, smart banking solutions into Yandex’s existing app by leveraging our open APIs to create a customized user experience. Their robust initiative adds a new level of sophistication and capabilities including personalized advice and financial wellness capabilities to help their customers spend, save and live smarter.
Brett King, Moven’s founder adds, “Critical to remaining competitive and relevant in the real-time world is the ability to engage customers contextually, when and where they need a banking and payments utility. The partnership between Yandex.Money and Moven brings the latest, cutting-edge real-time money management capability to their platform”
Yandex.Money is the largest online payment service in Russia, according to a 2018 survey by Mediascope. The company is the joint venture of the search engine Yandex (NASDAQ: YNDX), and Sberbank. Yandex.Money offers consumers easy, safe, and reliable methods of paying online on its own site and mobile app. The service hosts about 46 million user accounts.
Yandex.Money also offers online merchants Yandex.Checkout. Yandex.Checkout is the leading service for accepting online payments in Russia, according to a 2018 survey by MARC. With this payment solution, merchants from all over the world can offer Russian consumers the online payment methods most popular among Russians and CIS-citizens: bank cards, e-wallets, mobile phones, and cash via mobile retailers and payment kiosks (there are over 250 thousand cash-acceptance points all over CIS). Currently, more than 90,000 online stores across the globe use Yandex.Checkout. The service received the Emerging Payment Award at the Merchant Payments Ecosystem conference (Berlin) in 2017.
About Movencorp, Inc. and Moven Enterprise
Movencorp is the parent company of Moven and Moven Enterprise, headquartered in NYC with dedicated employees around the globe.
Moven Enterprise is an innovative technology platform which banks can use to help attract, retain and grow their customer base; deepening customer relationships. (www.movenenterprise.com)
Moven, founded in 2011, is the well-known, direct to consumer financial wellness mobile banking app, described by Wired, Forbes and the New York Times as the “Bank of the Future”. Moven’s app, debit card, and advice-driven savings tools provide real-time, personalized spending insights that motivate customers to make smarter decisions, helping them ‘spend, save & live smarter’.